Daniella Marooney

Started with an *NSYNC fan site at 10. Now I design systems and workflows used by teams driving 47%+ in ARR.

Senior product designer with 10+ years experience turning user problems into intuitive, user-focused solutions. I specialize in design systems and complex workflows across industries like healthcare, fintech, government affairs, and cybersecurity.

About Me

I taught myself HTML at 10 to build an *NSYNC fan site. I was convinced they’d see it and pull me on stage. They didn’t, but I kept designing anyway.

Now I work on complex tools for fintech, policy, security, and healthcare. I focus on systems, workflows, and features that actually get used. I’ve built design systems, led AI projects, and cleaned up messy interfaces more times than I can count.

I specialize in…

  • Design systems

  • Complex workflows

  • AI-integrated features

  • Cross-functional collaboration

My design philosophy

  • Design is a team sport

  • Every screen should have a job

  • Complexity should be hidden, not ignored

  • If users are guessing, you’ve failed

My process

Under the hood, I always go back to the old Double Diamond: I explore the problem space, define what matters, ideate quickly, and validate before refining. I balance speed with clarity. I don’t skip over research or feedback. And I don’t treat handoff like the end of the work.

  • Get context & gather all info

  • Talk to people

  • Map the mess

  • Test early

  • Ship clean

  • Document it

I love and thrive in roles where design, product, and engineering act like one team. I ask questions, act as the voice of the user, share context, and push for clarity when things get muddy.

What I would love for my next role…

I’m looking for an IC role where I can help shape a smart, cohesive AI product. No standalone gimmicks. I want to build something useful that fits into the product naturally and makes people’s lives easier. Fast-paced environments with quick turn arounds

Let me know if the AI team is hiring. Or if *NSYNC needs an app designed for their reunion tour.

Random but relevant things...

I love elephants. Their memory is absurd. They communicate across miles by stomping the ground. My coworkers say I always bring up the elephant in the room. They’re not wrong. If there’s a backend problem no one wants to touch, I’ll call it out and push to solve it.

When I’m not working, I paint, draw, chalk up my driveway, or bullet journal. My paintings and drawings mostly involve landscapes (and elephants) and still life. Sometimes I like them enough to hang them up.

Case Studies

  • Expel Design System

    This project aimed to create a code-based UI library that enables faster feature delivery and supports white labeling, dark mode, responsiveness, accessibility, and security compliance.

    The Design System significantly reduced the time for design workflows by 50% and engineering implementation by more than half.

  • FiscalNote Actions UI Rebuild

    Transforming how government affairs professionals track, analyze, and report on their impact by rebuilding the user interface to solve major pain points.

    Project outcome estimated to increase ARR by 47% and user satisfaction by more than 80%.

  • FiscalNote Data Profile Redesign

    Updating policy and stakeholder “profile pages” to improve UX and provide consistency across the platform.

    Our usability study testing the new design scored a 98% in accuracy and a projected increase in ARR by over 40%.

  • Stratus Spending Plan Workflow

    Creating a step-by-step spending plan workflow to help users understand the purpose of a spending plan and how they will be using it in their financial planning journey.

  • ViiMed's CHF Care Plan & Nurse Admin Dashboard

    Helping health care professionals monitor outpatients with Congestive Heart Failure (CHF) and reduce re-admission of discharged patients by over 50%.

  • Stratus User Dashboard Redesign

    High level overview for users to see their income, expenses, savings, and where they are with their financial goals in one place.